THE SHIFT HOUSE
Frequently Asked Questions?
Home staging is the strategic process of preparing your home to sell—regardless of price or location. Once your home hits the market, it becomes a product. And just like anything for sale, presentation matters. Staging helps your property stand out, attract more buyers, and sell for top dollar.
What is Staging?
Ideally, you should stage your home before listing it on the MLS. The first 30 days are the most critical—and the first two weeks create the most buzz. A well-staged home photographs beautifully, grabs attention online, and brings in more showings from day one.
When should I stage my home?
No, Staging is an investment, not a cost. It’s almost always cheaper than the first price reduction and can yield a significant return. Think of it as marketing your biggest asset in the most effective way possible.
Is staging expensive?
The ultimate goal of Staging is to place the home in the best showcase condition, so it sells at the highest price, in the shortest possible time. The aim is to make a house appear larger, brighter and more inviting, and if done right, Staging will provide an atmosphere that will make people visualize living there.
What’s the goal of staging?
What’s the difference between interior design and staging?
Staging is not decorating.
Design is about expressing your personal taste. Staging is about depersonalizing and helping buyers imagine the home as their own. While design can take months, staging is typically done in just a few days and is focused on real estate results.
What are the benefits of staging?
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Homes sell faster
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Often sell for more money
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Look better in photos and online listings
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Appeal to a wider range of buyers
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Appear well-maintained to inspectors and appraisers
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Create a professional, polished image
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Stand out in a crowded market